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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Discrimination Training
Friday
, 
September 
27
 at 
7:00pm
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Discrimination Training

If you work in a company, it's important to have appropriate discrimination training for all of your employees. This training is designed to instruct employees on how they can handle situations that might arise and how to treat others with fairness and compassion. It's also designed to help keep your company functioning smoothly so that your employees can do their jobs properly. Your training will help you make the best employment decisions and will make your employees a stronger and more productive group.

Having proper discrimination training for your employees will ensure that they know how to deal with issues that might arise from cliques within their company or among other employees. The more balanced and representative your staff are, the easier it is for them to be productive and happy with their position. It's important that your employees know how to deal with people who have different traits and expectations from them.

Training for equality ensures that your employees are taught how to treat each other fairly. You want all your employees to be treated equally in the workplace so that everyone's efforts are put to good use. Diversity training teaches employees how to respect differences and how to create a positive work environment for everyone. If you want your company to be successful, you need all employees to be productive and happy with their position. By providing a welcoming environment for every employee, you'll be able to attract and retain great employees.

When you start looking into the types of equality training that are available, you'll find that there are many methods of delivery. Some companies send out equality training videos, others give training manuals and webinars, while still others provide classroom sessions. What works best for your company? Each method of delivery gives employees the opportunity to learn directly from an expert. This means that they will be able to retain the information learned and put it to good use.

Most trainers agree that online training is the most affordable option. Employees don't have to drive to a seminar or spend money on travel expenses to learn company policy. Online training allows employees to take the training wherever they have access to the internet-which may be multiple times a day or all day long. Because the training is available at any time, employees often save money this way, which helps them get the most out of any employee training courses.

Employee training can also be administered in groups. It might sound counterproductive to have employees paired together to learn about discrimination, but this pairing creates a sense of teamwork. When employees are paired, they learn from each other about what the company does to prevent discrimination. When employees are paired, they also can learn how to improve their personal interactions with other people. When everyone around an organization is improving their behaviors, they will be more confident and willing to do whatever it takes to ensure that their job and their coworkers are done right.

Of course, not all employees learn about diversity and equality training the same way. Sometimes, it's up to the company to learn the culture within the company. In some cases, it can take training sessions for the entire company. When there is not training, though, the company should find training methods that help everyone understand the mission and values of the company.

Each type of training course should include lessons that are relevant to the way that employees work. For example, some training can focus on dealing with situations that may lead to discrimination. Other training can teach employees about having a diverse workplace and how that affects everyone. Sometimes, a company will find that there is not enough people in a certain department or that someone is being discriminated against. These lessons can be used to address those problems.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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